Green Story Blog

News, educational content and thought leadership pieces at the intersection of fashion, sustainability and technology.

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First Official Environmental Label Enforced by Law in EU: What France’s Environmental Cost Label Means for Fashion

France’s mandatory Environmental Cost label for textiles starts October 2025. See how brands can calculate Eco-Scores, streamline LCA reporting, and create Digital Product Passports with Green Story to stay compliant and transparent.

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First Official Environmental Label Enforced by Law in EU: What France’s Environmental Cost Label Means for Fashion

France’s mandatory Environmental Cost label for textiles starts October 2025. See how brands can calculate Eco-Scores, streamline LCA reporting, and create Digital Product Passports with Green Story to stay compliant and transparent.

The Hidden Clause in the India–UK FTA: the Risk Indian Exporters are Taking and How Green Story Mitigates It

The UK–India FTA expands textile market access, but also raises the bar on sustainability compliance as exporters face rising regulatory barriers. Explore what it takes to navigate the shift.

Understanding Gold Standard Registry & How It Works

Explore how the Gold Standard registry tracks and verifies carbon credits while Green Story empowers businesses and consumers with traceable, credible, and socially impactful climate projects

Research Confirms Problem of Legacy Data in LCA: Here's How Green Story Ensures Regional Relevance and Accuracy in Sustainability Claims

Research confirms outdated LCA data has distorted sustainability claims in fashion: here's how Green Story helps manufacturers ensure accurate, region-specific impact assessments that meet modern transparency and compliance standards.

Press Release: Fundamentally Green Metrics Launches in Latin America

A groundbreaking data-powered pilot program designed to accelerate sustainable transformation within the Latin American fashion industry

How the Verra Registry Works: Its Use for Companies to Drive Real Climate Impact

As climate action becomes a business imperative, credibility and transparency are key. This blog explores the role of the Verra Registry—a global platform for tracking verified carbon credits and sustainability projects—in enabling effective climate strategies. Learn how the registry ensures independent verification, traceability, and alignment with broader goals like biodiversity and community impact. From understanding how carbon credits work to selecting high-quality projects under standards like VCS and SD VISta, this guide offers insights into navigating the world of offsets and making informed, verifiable sustainability decisions that build trust and drive meaningful environmental progress.

First Official Environmental Label Enforced by Law in EU: What France’s Environmental Cost Label Means for Fashion

France’s mandatory Environmental Cost label for textiles starts October 2025. See how brands can calculate Eco-Scores, streamline LCA reporting, and create Digital Product Passports with Green Story to stay compliant and transparent.

Research Confirms Problem of Legacy Data in LCA: Here's How Green Story Ensures Regional Relevance and Accuracy in Sustainability Claims

Research confirms outdated LCA data has distorted sustainability claims in fashion: here's how Green Story helps manufacturers ensure accurate, region-specific impact assessments that meet modern transparency and compliance standards.

Taming the Machine: Applying Parasitic Design Principles to Digital Product Passports

Discover how parasitic design principles are transforming Digital Product Passports (DPPs), ensuring seamless integration into existing systems, enhancing sustainability, and meeting regulatory requirements while minimizing disruption for brands and consumers.

Part 1: Product vs. Company Footprints in Fashion: Understanding the Disconnect in Sustainable Manufacturing

Discover the importance of aligning product and company footprints in the fashion industry to achieve true sustainability. Understand the disconnect between these two approaches, the unintended consequences of misalignment, and why integrating both footprints is crucial for reducing environmental impact, complying with regulations, and building consumer trust. Explore the path to creating a holistic sustainability strategy that drives meaningful change and competitive advantage.

Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable Future

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Leveraging Granular Data to Drive Business Strategy in Fashion

Discover how fashion brands can leverage granular data to drive business strategy, enhance sustainability credentials, and achieve meaningful outcomes. Learn how tools like Life Cycle Assessments (LCAs) and data-driven insights can help validate claims, identify hot spots, improve ESG reporting, and implement effective offsetting strategies.

Why Life Cycle Assessment (LCA) is Essential for Fashion Sustainability

Discover why Life Cycle Assessment (LCA) is essential for fashion sustainability. Learn how LCA helps brands measure their environmental impact, enhance credibility, ensure regulatory compliance, reduce costs, and drive sustainable product development. Explore how Green Story empowers fashion brands to leverage LCA for strategic growth and market differentiation.

The Reality of Greenwashing in the Fashion Industry: Challenges and Pathways to Genuine Sustainability

Explore the hidden impacts of fashion on the environment, the rise of greenwashing in the industry, and how consumers can distinguish genuine sustainability efforts from deceptive practices. Discover the role of certifications, innovations in sustainable materials, advancements in recycling technologies, and collaborative efforts shaping a more sustainable future for fashion.

Sustainability standards and certifications in the fashion industry

A wide variety of sustainability standards and certifications exist in the fashion industry. What are the most sought-after standards and certifications in sustainable fashion?

Lavinia Muth on carbon neutrality, sustainability reporting and communication

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

How to avoid greenwashing and boost your business sustainability

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits.

Green marketing and greenwashing in sustainable fashion

There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion.

Understanding Gold Standard Registry & How It Works

Explore how the Gold Standard registry tracks and verifies carbon credits while Green Story empowers businesses and consumers with traceable, credible, and socially impactful climate projects

How the Verra Registry Works: Its Use for Companies to Drive Real Climate Impact

As climate action becomes a business imperative, credibility and transparency are key. This blog explores the role of the Verra Registry—a global platform for tracking verified carbon credits and sustainability projects—in enabling effective climate strategies. Learn how the registry ensures independent verification, traceability, and alignment with broader goals like biodiversity and community impact. From understanding how carbon credits work to selecting high-quality projects under standards like VCS and SD VISta, this guide offers insights into navigating the world of offsets and making informed, verifiable sustainability decisions that build trust and drive meaningful environmental progress.

Blue Carbon and Carbon Projects: Coastal Climate Solutions for a Greener Future

Discover the power of blue carbon—mangroves, seagrasses, and salt marshes—as nature's most efficient carbon sinks. Learn how Green Story connects businesses with transparent, impactful blue carbon offset projects to fight climate change and support coastal ecosystems.

Carbon Credits: A Forestry Approach

Discover how forestry carbon credits are shaping climate action. Explore their types, regional impact, challenges, and how to identify high-quality, verified projects with Green Story.

India Launches Carbon Credit Trading Scheme: What You Need to Know

Discover how this game-changing initiative is set to transform climate action, business strategy, and green investment.

CORSIA: How the Aviation Industry is Paving the Way for Stricter Standards for Carbon Offsets Everywhere

Explore how CORSIA is setting a new global benchmark for verified carbon offsets in aviation—and what the fashion industry can learn from its evolution toward transparency, accountability, and climate action.

How Earthletica Uses Impact Widgets to Showcase Transparency and Drive Sustainable Choices

Discover how Earthletica, led by Olympic champion Bronte Campbell, uses Green Story’s impact widgets to showcase the environmental impact of their activewear. Learn about their commitment to sustainability, product transparency, and how they’re raising the bar in eco-conscious fashion.

How Sulochana Mills is Utilizing Scalable LCAs with Green Story to Reach Net Zero by 2027

Discover how Sulochana Mills is leveraging scalable LCAs with Green Story to reduce its environmental impact and achieve Net Zero by 2027. Learn how this industry leader is using detailed data mapping, product-level assessments, and supply chain insights to enhance sustainability and strengthen its market position.

Validating Sustainability Efforts at Shobikaa Impex with Green Story

Shobikaa Impex partnered with Green Story to validate its sustainability claims through a comprehensive Life Cycle Assessment and on-site verification. Discover how this leading recycled yarn manufacturer measured the environmental impact of its rPET products, reduced its carbon footprint, and strengthened its market position by aligning with industry standards.

How Alphabroder Achieved Accurate Emission Offsets Across 111 Products by Partnering with Green Story

Alphabroder partnered with Green Story to enhance sustainability across 111 products, achieving accurate emission offsets through detailed data enrichment and supply chain optimization. Discover how this collaboration set clear baselines, optimized processes, and helped Alphabroder make significant strides toward carbon neutrality.

Swannies’ Commitment to Offsetting Environmental Impact with Green Story

Learn how Swannies partnered with Green Story to calculate and offset 1,998,042 kg of carbon emissions across global projects. From reforestation in Australia to renewable energy in India, Swannies demonstrates its commitment to sustainability by using recycled materials and supporting impactful environmental initiatives, engaging eco-conscious consumers transparently.

How Sapphire Mills Launched Digital Product Passports with Green Story at Kingpins New York

Discover how Sapphire Mills partnered with Green Story to launch their innovative Digital Product Passport at the Kingpins Show in New York. Learn how this collaboration enhanced transparency, showcased sustainability efforts, and boosted their global visibility through a comprehensive content strategy, empowering customers with detailed sustainability information for each garment.

Part 2: Bridging the Gap: Strategies for Aligning Product and Company Footprints in Fashion

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable Future

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Fabric Faceoff: Cork vs. Recycled Wool

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Transforming Fashion Sustainability: Green Story Now Accredited by SAC as Higg FEM Verifier

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

Part 2: Bridging the Gap: Strategies for Aligning Product and Company Footprints in Fashion

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable Future

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Fabric Faceoff: Cork vs. Recycled Wool

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Transforming Fashion Sustainability: Green Story Now Accredited by SAC as Higg FEM Verifier

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

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