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Field notes from the work of measuring sustainability.

Method, regulation and practice, written by the analysts who do this day to day.

September 18, 2026

Press Release: Green Story Partners with Frontier to Bring Facility-Level Environmental Data into Fashion's Material Sourcing Workflows

The integration embeds primary supply chain sustainability data into the platform where brands and suppliers already discover and manage materials.

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Carbon offsetting · December 25, 2025Blue Carbon and Carbon Projects: Coastal Climate Solutions for a Greener FutureDiscover the power of blue carbon—mangroves, seagrasses, and salt marshes—as nature's most efficient carbon sinks. Learn how Green Story connects businesses with transparent, impactful blue carbon offset projects to fight climate change and support coastal ecosystems.
Carbon offsetting · December 24, 2025Carbon Credits: A Forestry ApproachDiscover how forestry carbon credits are shaping climate action. Explore their types, regional impact, challenges, and how to identify high-quality, verified projects with Green Story.
December 23, 2025Carbon Emissions Reduction in the Indian Textiles and Apparel Industry with Tiruppur Case Study
Carbon offsetting · December 20, 2025CORSIA: How the Aviation Industry is Paving the Way for Stricter Standards for Carbon Offsets EverywhereExplore how CORSIA is setting a new global benchmark for verified carbon offsets in aviation—and what the fashion industry can learn from its evolution toward transparency, accountability, and climate action.
Data & transparency · December 18, 2025Digital Passports in Fashion: The New Era of Transparency and AccountabilityDiscover how digital passports are transforming transparency in the fashion industry. Learn how these innovative tools provide in-depth sustainability data, enhance consumer trust, support regulatory compliance, and promote circular economy models. See how Green Story helps brands implement digital passports to build a competitive advantage.
Carbon offsetting · December 16, 2025Emerging Trends Shaping the Future of the Voluntary Carbon MarketExplore the latest trends in the voluntary carbon market (VCM), including the emergence of the Integrity Council for the Voluntary Carbon Market (ICVCM), advancements in carbon removal technologies, and the resurgence of nature-based solutions. Learn how companies like Microsoft and Google are leading the way in carbon credit purchases and the evolving role of the VCM in driving global climate action toward a net-zero future.
Legislation · December 15, 2025Ensuring Regulatory Compliance in Fashion: A Strategic Roadmap for Brands and SuppliersExplore our comprehensive guide on ensuring regulatory compliance in the fashion industry. Learn about upcoming environmental regulations, compliance timelines, and actionable strategies for maintaining sustainability and securing your brand's reputation.
LegislationNewsData & transparency · December 1, 2025First Official Environmental Label Enforced by Law in EU: What France’s Environmental Cost Label Means for FashionFrance’s mandatory Environmental Cost label for textiles starts October 2025. See how brands can calculate Eco-Scores, streamline LCA reporting, and create Digital Product Passports with Green Story to stay compliant and transparent.
Carbon offsetting · November 13, 2025How the Verra Registry Works: Its Use for Companies to Drive Real Climate ImpactAs climate action becomes a business imperative, credibility and transparency are key. This blog explores the role of the Verra Registry—a global platform for tracking verified carbon credits and sustainability projects—in enabling effective climate strategies. Learn how the registry ensures independent verification, traceability, and alignment with broader goals like biodiversity and community impact. From understanding how carbon credits work to selecting high-quality projects under standards like VCS and SD VISta, this guide offers insights into navigating the world of offsets and making informed, verifiable sustainability decisions that build trust and drive meaningful environmental progress.
NewsCarbon offsetting · October 31, 2025India Launches Carbon Credit Trading Scheme: What You Need to KnowDiscover how this game-changing initiative is set to transform climate action, business strategy, and green investment.
Carbon offsetting · October 30, 2025Key Trends and Terminology in Achieving Tangible Emissions ReductionLearn about the key trends and terminology in achieving tangible emissions reduction, including carbon removal credits, Google’s $100 million initiative, additionality, credit retirement, and the role of renewable energy in driving sustainability. Discover how businesses can contribute to climate change mitigation with these impactful strategies.
NewsData & transparency · October 28, 2025Research Confirms Problem of Legacy Data in LCA: Here's How Green Story Ensures Regional Relevance and Accuracy in Sustainability ClaimsResearch confirms outdated LCA data has distorted sustainability claims in fashion: here's how Green Story helps manufacturers ensure accurate, region-specific impact assessments that meet modern transparency and compliance standards.
Data & transparency · October 27, 2025Leveraging Granular Data to Drive Business Strategy in FashionDiscover how fashion brands can leverage granular data to drive business strategy, enhance sustainability credentials, and achieve meaningful outcomes. Learn how tools like Life Cycle Assessments (LCAs) and data-driven insights can help validate claims, identify hot spots, improve ESG reporting, and implement effective offsetting strategies.
Carbon offsetting · October 15, 2025Offsetting with Purpose: The Role of LCA in Achieving Effective Product-Level OffsettingLearn how fashion brands can enhance their offsetting strategies using Life Cycle Assessment (LCA). Discover the benefits of granular data for product-level offsetting, fostering community development, and achieving meaningful sustainability impact. Explore how Green Story's tools empower brands to make offsetting efforts more targeted, credible, and effective.
Data & transparency · October 13, 2025Part 1: Product vs. Company Footprints in Fashion: Understanding the Disconnect in Sustainable ManufacturingDiscover the importance of aligning product and company footprints in the fashion industry to achieve true sustainability. Understand the disconnect between these two approaches, the unintended consequences of misalignment, and why integrating both footprints is crucial for reducing environmental impact, complying with regulations, and building consumer trust. Explore the path to creating a holistic sustainability strategy that drives meaningful change and competitive advantage.
Verification · October 12, 2025Part 2: Bridging the Gap: Strategies for Aligning Product and Company Footprints in FashionIn Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.
October 11, 2025Press Release: The Denim Deal Unveils First-Ever Denim Deal Collections at Kingpins: Circular and SexyThe Denim Deal marks a major step forward at Kingpins 2025 unveiling its first-ever Denim Deal Collections that bring circularity from concept to creation.
Press release · October 10, 2025Press Release: Fundamentally Green Metrics Launches in Latin AmericaA groundbreaking data-powered pilot program designed to accelerate sustainable transformation within the Latin American fashion industry
October 9, 2025Press Release: Green Story and Kyndly.com partner to bring transparency to sustainable e-commerceGreen Story partners with Kyndly.com to bring transparent, data-driven environmental impact insights to consumers through product-level LCA data, helping make sustainable shopping easier and more trustworthy across the Dutch and Belgian markets.
October 8, 2025Press Release: Green Story is proud to join Denim Deal as Strategic Data and Technology PartnerDenim Deal and Green Story Partner to Leverage Data for Scaling Post-Consumer Recycled Cotton
October 7, 2025Press Release: Green Story Signs The Climate PledgeGreen Story commits to reach net-zero carbon emissions by 2040 or sooner
October 6, 2025Press Release: Green Story Welcomes Manohar Samuel as Strategic AdvisorGreen Story welcomes Manohar Samuel as Strategic Advisor to accelerate sustainability intelligence
October 5, 2025Press Release: Green Story Welcomes Prama Bhardwaj as Strategic AdvisorGreen Story welcomes Prama Bhardwaj as Strategic Advisor to advance growth for fashion brands.
Carbon offsetting · October 4, 2025Regulatory Market and Carbon Credits DevelopmentExplore the regulatory carbon market and the role of Article 6 of the Paris Agreement in shaping the future of carbon offsetting. Learn how Green Story supports businesses in navigating this evolving landscape, driving global collaboration and sustainability.
Carbon offsetting · October 3, 2025Removal Carbon Offsetting: How Emerging Tech Projects Are Reshaping SustainabilityExplore how emerging carbon removal technologies like biochar, direct air capture, and carbon mineralization are reshaping sustainability and helping companies meet climate goals. Learn about innovative solutions driving long-term carbon sequestration and their role in voluntary carbon markets.
News · September 30, 2025Showcasing Sustainability: Green Story and TEA's Collaborative White Paper on Tiruppur’s AchievementsDiscover how Green Story and the Tiruppur Exporters' Association (TEA) are documenting Tiruppur's sustainability achievements through a comprehensive white paper. Learn about the region's impressive environmental and social contributions, from green energy to zero liquid discharge, and how Life Cycle Assessment (LCA) is setting new benchmarks for sustainable textile manufacturing.
Data & transparencyVerification · September 28, 2025Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable FutureExplore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.
Data & transparency · September 20, 2025Taming the Machine: Applying Parasitic Design Principles to Digital Product PassportsDiscover how parasitic design principles are transforming Digital Product Passports (DPPs), ensuring seamless integration into existing systems, enhancing sustainability, and meeting regulatory requirements while minimizing disruption for brands and consumers.
NewsLegislation · September 17, 2025The Hidden Clause in the India–UK FTA: the Risk Indian Exporters are Taking and How Green Story Mitigates ItThe UK–India FTA expands textile market access, but also raises the bar on sustainability compliance as exporters face rising regulatory barriers. Explore what it takes to navigate the shift.
Data & transparency · September 15, 2025The Power of Transparency in Fashion: Driving Sustainable Growth and Strategic Success
Green Marketing · September 14, 2025The Reality of Greenwashing in the Fashion Industry: Challenges and Pathways to Genuine SustainabilityExplore the hidden impacts of fashion on the environment, the rise of greenwashing in the industry, and how consumers can distinguish genuine sustainability efforts from deceptive practices. Discover the role of certifications, innovations in sustainable materials, advancements in recycling technologies, and collaborative efforts shaping a more sustainable future for fashion.
Carbon offsetting · September 10, 2025Transforming Waste into Opportunity: How Plastic Credits Can Drive ChangeLearn how plastic credits are transforming waste into opportunity by promoting recycling, waste collection, and a circular economy. Discover how Green Story helps businesses reduce their environmental footprint and drive meaningful change in the fight against plastic pollution.
Carbon offsetting · September 8, 2025Understanding Gold Standard Registry & How It WorksExplore how the Gold Standard registry tracks and verifies carbon credits while Green Story empowers businesses and consumers with traceable, credible, and socially impactful climate projects
Legislation · September 7, 2025Understanding Science-Based Targets Initiative (SBTi): A Comprehensive Guide for the Textile IndustryExplore the Science-Based Targets initiative (SBTi) and its role in guiding the textile industry toward sustainability. Learn why companies are adopting SBTs, the criteria for setting targets, and how aligning with global climate goals enhances reputation, drives innovation, and ensures regulatory compliance. Discover how the SBTi framework supports businesses in achieving a low-carbon future.
Carbon offsetting · September 6, 2025Understanding what is Validation, Verification and Retirement of Carbon CreditsThe landscape of carbon credits and offsets involves a structured process to ensure environmental integrity and accountability. Central to this process are the concepts of validation, verification, and retirement. These terms represent critical stages that uphold the transparency, credibility, and effectiveness of carbon credit initiatives.
Data & transparency · September 5, 2025Unlocking Competitive Advantage with Product-Level Footprints in FashionDiscover how fashion brands can gain a competitive edge with product-level footprints. Learn how tools like Life Cycle Assessment (LCA) and Digital Product Passports (DPP) enhance transparency, build consumer trust, meet regulatory requirements, and drive innovation. Unlock the full potential of sustainability data with Green Story's platform.
Green Marketing · August 30, 2025Why Life Cycle Assessment (LCA) is Essential for Fashion SustainabilityDiscover why Life Cycle Assessment (LCA) is essential for fashion sustainability. Learn how LCA helps brands measure their environmental impact, enhance credibility, ensure regulatory compliance, reduce costs, and drive sustainable product development. Explore how Green Story empowers fashion brands to leverage LCA for strategic growth and market differentiation.
NewsData & transparency · May 13, 2024Event Recap: Green Story's Inaugural LCA Talk in Tiruppur and RajapalayamExplore Green Story's insightful events in Tiruppur and Rajapalayam, where industry experts discussed sustainable fashion and the role of Life Cycle Assessment (LCA). Join the conversation on shaping a greener future for textiles.
Green Marketing · December 18, 2023Royal College of Arts: Shaping Sustainable Fashion through EducationThe Royal College of Arts partners with Green Story to promote sustainable fashion education, inspiring students shape a more eco-friendly future.
Data & transparencyNews · December 18, 2023Green Story and IBM's Transformative PartnershipGreen Story & IBM have teamed up to revolutionize fashion sustainability. Our partnership offers data-driven insights for brands looking to make an impact.
Data & transparency · December 18, 2023Green Story Achieves ISO/IEC 27001:2022 CertificationGreen Story achieves ISO/IEC 27001:2022 certification, setting the highest standards in information security. Discover the benefits & rigorous process.
Data & transparencyGreen MarketingVerification · May 7, 2023Transforming Fashion Sustainability: Green Story Now Accredited by SAC as Higg FEM VerifierDiscover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.
Data & transparencyGreen MarketingLegislation · April 20, 2023Green regulation transforming fashion: for textile and footwear brands, it's time to adaptWith regulation coming in fast, fashion brands will have to start adapting and investing today in their supply chain analysis and transparency.
No items found. · January 8, 2023In conversation with Dr. Susan Kask from Himalayan Wild Fibers“In conversation with” is a series of interviews with leading fashion brands, sharing their stories, what sustainability means to them, the challenges they face, and how they communicate their green stories.
No items found. · December 19, 2022In conversation with Lewis Shuler from Alpine Group“In conversation with” is a series of interviews with leading fashion brands, sharing their stories, what sustainability means to them, the challenges they face, and how they communicate their green stories.
No items found. · December 12, 2022In conversation with Ebru Debbag from Soorty“In conversation with” is a series of interviews with leading fashion brands, sharing their stories, what sustainability means to them, the challenges they face, and how they communicate their green stories.
No items found. · December 6, 2022Looking back on the 2022 Textile Exchange ConferenceGreat to be a part of Textile Exchange Conference
Data & transparency · November 28, 2022Yes, fashion brands should be setting science-based targets. Here's why.The SBTi’s science-based targets for corporate climate action are more important than ever for apparel brands. Here’s why.
Data & transparency · November 22, 2022A comparative delve into the Higg Material Sustainability Index (MSI) methodology versus Green Story's LCA studyHigg Material Sustainability Index Vs Green Story's LCA Methodology.
No items found. · November 9, 2022What is Product Environmental Footprint (PEF), and what do you need to know about it?The EU’s Product Environmental Footprint (PEF) promises a standardized LCA methodology for all European products. Here’s what it means for fashion brands.
No items found. · November 7, 2022Green Story's LCA methodology and robust approach to ensuring data accuracyGreen Story's LCA methodology and robust approach to ensuring data accuracy
No items found. · October 31, 2022Life Cycle Assessment in the Fashion IndustryLife Cycle Assessment in the Fashion Industry
No items found. · October 27, 2022Traceability and transparency: Exploring two key components of sustainable fashionTraceability and transparency are popular terms in the fashion industry. Here, we explain their relationship to sustainable fashion
No items found. · October 24, 2022Life Cycle Assessment in Textile and Fashion Industry; Pitfalls and the way forwardLife Cycle Assessment in Textile and Fashion Industry; Pitfalls and the way forward.
No items found. · October 17, 2022In 2022, these are the sustainable fashion policies you should know aboutRegulation is coming for sustainable fashion — but how will it impact the fashion landscape, and how can brands prepare?
No items found. · October 11, 2022Tencel vs bamboo, linen, and organic cotton: How does it compare to other sustainable materials?Tencel is praised for its sustainability, but how does it compare to other fibers? We explore tencel vs. bamboo, tencel vs. linen, and tencel vs. organic cotton.
No items found. · October 4, 2022Organic cotton: how does it compare to other sustainable materials?Organic cotton is a popular sustainable fiber, but how does it compare to others? We explore organic cotton vs. Tencel, organic cotton vs. hemp, and organic cotton vs. recycled wool.
No items found. · September 28, 2022How switching materials can lower your business' impactTextile production for fashion has an enormous impact on the climate, but changing the materials used to make our clothing can help to reduce climate pollution.
Data & transparency · September 21, 2022Sustainable fashion has a data problem. What can brands do about it?The fashion industry has a data problem. Here, we explore ‘bad data’ in fashion, and how brands can combat misinformation in their sustainability claims.
Carbon offsetting · September 12, 2022Carbon offsetting for fashion brands: how to get to carbon neutral in 5 easy stepsSome amount of carbon emissions are inevitable, and that’s where carbon offsets help. Here’s how fashion brands can use offsets to reduce their impact.
Carbon offsetting · September 4, 2022What is carbon negative, neutral and positive and how do you achieve them?The fashion industry needs to tackle carbon emissions to rapidly reduce the impact of their supply chains. Should the industry be investing in carbon negative, neutral, and positive initiatives?
Data & transparency · July 18, 2022Sustainability data made accurate and accessible through technologyIn the FARFETCH Conscious Luxury 2022 report, innovation in data and technology is highlighted as a key driver to help the luxury sector become more conscious.
Green Marketing · July 14, 2022How can brands help customers buy better with conscious consumerism?There’s no denying that conscious consumerism is in fashion. What are the ways that fashion brands can encourage more responsible consumption?
Green Marketing · July 5, 2022Sustainability communication tips for today’s fashion marketersThis blog outlines a series of recommendations for how marketers can strengthen their sustainability communications strategies to adhere to legislation and build consumer trust.
Data & transparency · July 3, 2022In conversation with Christina Xu, QE Home“In conversation with” is a series of interviews by Green Story. This week we spoke with Christina Xu, VP Brand of QE Home. Read on to find out more about QE Home’s sustainability journey!
Data & transparency · June 30, 2022Transparency in the fashion industry: why it matters, and how to improveFashion brands are being called on to improve transparency. But what does this really mean, and how can brands make transparency a reality?
Data & transparencyGreen Marketing · June 28, 2022In conversation with Kristiane Davidson from TO THE MARKETFor the second interview of our “In conversation with” series, we spoke with Kristiane Davidson, Director, Europe + Global Impact and Sustainability at TO THE MARKET, about their sustainability journey.
No items found. · June 15, 2022Top 10 sustainability innovators in fashionIn this article, we’re taking a look at our top ten environment and sustainability innovators in fashion.
Green Marketing · June 6, 2022Green marketing and greenwashing in sustainable fashionThere is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion.
Data & transparency · June 2, 2022The opportunities and challenges of supply chain sustainability for fashion brandsSustainable supply chain management poses unique challenges for fashion brands — and enormous opportunities.
Data & transparency · May 26, 2022In conversation with Merryn Chilcott, BAM Bamboo Clothing“In conversation with” is a series of interviews with leading fashion brands, sharing their stories, what sustainability means to them, the challenges they face, and how they communicate their green stories.
Carbon offsetting · May 22, 2022Decarbonising the fashion supply chainHow can the fashion industry decarbonise the supply chain? What role do carbon offsets play in brands' journey to net-zero? Read more on this in our blog.
News · May 16, 2022Dr. Kannan Muthu joins Green Story as Chief Sustainability OfficerWe are excited to announce that Dr. Kannan Muthu, world renowned Life Cycle Assessment (LCA) specialist, has joined Green Story as the Chief Sustainability Officer.
Data & transparency · May 15, 2022The ABCs of ESG: How to build a successful ESG strategyReady to build your ESG strategy? We’ve made it easy to get started with this simple checklist.
Carbon offsetting · May 9, 2022A business guide to find the best carbon offset program to invest inIf done properly, carbon offsetting can be an effective component of decarbonisation strategies to help fashion brands reach their net zero targets.
Green Marketing · May 3, 2022How to avoid greenwashing and boost your business sustainabilityGreenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits.
Data & transparency · April 27, 2022How to do a product life cycle assessment: 9 expert tips from Dr. Karpagam SubramanianOur senior LCA analysts, Dr. Karpagam Subramanian shares 9 practical tips for brands to make the best use of life cycle analysis.
Data & transparency · April 11, 20226 benefits of Life Cycle Assessment (LCA)If you are wondering how much positive impacts your sustainable garments have, or how to improve resource efficiency of your supply chains, a Life Cycle Assessment can definitely help you and give valuable insights into your supply chains.
News · April 4, 2022An exciting milestone: looking ahead to the future of Green StoryA few weeks ago, we shared some exciting news: Green Story raised €1.1m, led by 4Impact, to empower more consumers to know their impact. We can’t thank enough all of our investors, 150+ brand partners and incredible team of 35 change makers, for making this possible.
News · March 13, 2022Green Story raises €1.1m, led by 4Impact, to empower more consumers to know their impactAs the fashion industry is responding to demands for transparency, Green Story is the pioneering solution empowering 1 billion consumers to know their impact and make greener choices.
Green Marketing · March 1, 2022Sustainability standards and certifications in the fashion industryA wide variety of sustainability standards and certifications exist in the fashion industry. What are the most sought-after standards and certifications in sustainable fashion?
Carbon offsettingGreen Marketing · February 14, 2022Lavinia Muth on carbon neutrality, sustainability reporting and communicationGreen claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.
Data & transparency · February 3, 2022Life cycle assessment (LCA) explainedLearn everything you need to know about Life cycle assessment (LCA) in our 3-part LCA blog series.
Carbon offsetting · January 19, 2022Exploring the world of carbon offsetting with Simplizero EcommerceGet to grips with the need-to-know information on carbon offsetting and explore how Simplizero Ecommerce help brands understand their environmental impact.
Carbon offsetting · January 11, 2022Carbon offsetting 101: your doubts answeredWhat is a carbon offset? Why should we use carbon offsets? How are offset projects regulated? In this blog, you'll learn everything about carbon offsets.
No items found. · December 15, 2021Sustainability: why learning more is the ONE THING you should be doing more of in 2022As we wrap up 2021, we speak to Derek Sabori, a long time friend at Green Story, a veteran in the apparel industry, and a sustainability expert in the space. We talk about the meaning of sustainability, where brands can start, and the future of the industry. Among all the things Derek has developed and […]
News · December 8, 2021Green Story partners with FARFETCH Platform Solutions to empower consumers with environmental impact dataWe are excited to announce our newest partnership with FARFETCH Platform Solutions (FPS), FARFETCH’s suite of white-label commerce solutions for luxury brands and retailers. From today, FPS will offer Green Story’s Know your Impact and Simplizero Ecommerce sustainability solutions to their partners.
No items found. · November 21, 2021Why Green Business Models MatterNew business models are making a restorative and regenerative future seem possible. The more fashion brands that transition from conventional business models to more socially and environmentally focused business models, the quicker these outdated practices become passe.
No items found. · November 21, 2021A guide on how to advertise sustainablyA guide on green claims, misleading claims and the Green Claims Code by the UK Competition and Markets Authority by Geraint Lloyd-Taylor.
Data & transparency · November 15, 2021In conversation with Prama Bhardwaj from Mantis WorldWe sat down with Prama Bhardwaj, a veteran in the sustainable textile space and CEO & founder of Mantis World, to talk about sustainability, the future of the company and how the work with Green Story has helped the brand bring transparency to all their stakeholders. Mantis World are the winners of the 2021 Ryan Young Climate+ Award by Textile Exchange in the Climate Leader category.
No items found. · October 3, 2021How to comply with the Green Claims Code and future green legislationWith sustainability-related claims on the rise, the fundamental issue now is, why do fashion brands that claim to engage in sustainability efforts fail in their actions? Following the release of the Green Claims Code by the UK CMA in September, this is how you can make your sustainability claims verifiable and bullet proof.
No items found. · August 3, 2021How brands are going circular, and how far we have to goWe had the opportunity to gather Coyuchi, ARMEDANGELS, FABSCRAP and DyeCoo for an in depth look at circularity and how they’re closing the loop in fashion.
News · May 6, 2021May 2021 Spring UpdatesYou may have noticed things look a little different for our carbon offsetting solution. From a more minimal design and fresh look to new customization options, we think you’ll love the update.
Data & transparency · March 29, 2021Using Data and Technology to Build Inclusive Supply ChainsTune in as change-makers and innovators discuss the future of the LCA methodology and how we can improve to measure all forms of impact, not just environmental!
Data & transparency · March 25, 20215 ways an LCA with Green Story can help your fashion brandAs part of our most recent webinar, we hosted top eco-fashion brands to discuss how conducting an LCA helped them grow their businesses!
Data & transparency · March 24, 2021Impact Assessments: The Full Story with LCA expert, Dr. MuthuEverything you need to know about quantifying your clothings impact from seed to shelf and the impact of your sustainable supply chain!
No items found. · August 25, 2020Balancing people, purpose and planet with sustainable denimWhat better time to rethink our closets than now? We didn’t see any reason to wait, so Green Story came together with thought-leaders in the sustainable denim industry to explore their supply chains, green growth and the power of circularity.
No items found. · May 26, 2020New Normal: Marketing for Small Green BusinessesOn May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going forward.
No items found. · May 25, 2020New Normal: How Companies can Align Themselves with the UN SDGsOn May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going forward.
No items found. · May 24, 2020New Normal: Brand Activism and Community InvolvementOn May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going forward.
No items found. · May 21, 2020New Normal: Challenges of Maintaining Sustainable Supply ChainsOn May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going forward.
No items found. · May 20, 2020New Normal: Overview of Sustainable Supply Chains and Preferred FibersOn Tuesday May 12th Anitta Toma, our Lead Analyst and Researcher here at Green Story took us through a virtual presentation outlining sustainable supply chains and our favourite preferred fibres as part of our webinar series The New Normal.
No items found. · May 19, 2020New Normal: Navigating Uncertainty and the Role of SustainabilityOn May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going forward. This is the first of the series.
No items found. · December 19, 2019#FantasticFibres: Seaweed Fibre Catches Carbon and Looks GreatSeaweed: you’ve seen it at the beach, but prepare to see it in stores. Already a common additive in beauty and health products and ready to make a splash in the world of ecofashion. There are currently 2 main producers of it, SeaCell and AlgiKnit, and they are out there winning awards and attracting big […]
No items found. · December 12, 2019#FantasticFibres: Going BananasFun fact: there are around one thousand different varieties of banana, but most people are only familiar with two. This fruit family is one of the most popular foods worldwide, but almost entirely restricted to its Cavendish and plantain forms.
No items found. · December 5, 2019#FantasticFibres: Soy, the Comeback KidAh yes, soy, somehow both the wunderkind of plant-based cuisine and the bane of environmental activists worldwide. Its rich protein content and incredible versatility make it a bit of a contradiction – it’s a staple of eco-conscious diets, but its massive demand fuels massive deforestation.
No items found. · November 28, 2019#FantasticFibres: Mushrooms, Anyone?Mushrooms: controversial topic. They’re just one of those foods – people either love them or hate them. This week on #FantasticFibres we are looking into how mushrooms are also causing a stir in the ecofashion world with some pretty bold claims.
No items found. · November 18, 2019#FantasticFibres: Everything you Need to Know About Pineapple LeatherWhat’s your favourite food? Would you ever consider wearing it? These days, it’s almost impossible to go without seeing a headline for everything from wine leather to orange peel silk or algae-based sequins.
No items found. · March 6, 2019Fabric Faceoff: Tencel vs. Organic CottonThis is it! The finals! From 8, we’re now down to the last two. Tencel and organic cotton: which of these will be crowned the winner of Fabric Faceoff?
No items found. · February 28, 2019Fabric Faceoff: Recycled Wool vs. Organic CottonWe’re almost at the finals of Green Story’s #FabricFaceoff . The first semi between bamboo and tencel was touch and go. Here’s the second, it’s organic cotton vs. recycled wool.
No items found. · February 25, 2019Fabric Faceoff: Bamboo vs. TencelGreen Story’s #FabricFaceoff continues into the semis. It’s been a really close competition so far, and opinions have varied across the audience and our own team quite widely.
No items found. · February 21, 2019Fabric Faceoff: Organic Cotton vs. HempThe last quarterfinals of #fabricFaceoff. Recycled wool was the upset winner last time. What about hemp against industry favourite organic cotton?
Data & transparencyVerification · February 17, 2019Fabric Faceoff: Cork vs. Recycled WoolTime for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.
No items found. · February 14, 2019Fabric Faceoff: Recycled PET vs. BambooWelcome back to Green Story’s #FabricFaceoff, where the search for the best green fabric continues.
No items found. · February 12, 2019Sustainable material guide: Tencel vs LinenRound 1 of Green Story’s fabric faceoff where we compare Tencel and Linen. Which is a better green fabric?