How Leo Workwear Uses Verified Data to Showcase Sustainability with Green Story

Introduction

For over 40 years, Leo Workwear has been a trusted name in the UK for high-visibility clothing, offering one of the most comprehensive ranges of garments designed to keep people safe while they work. Known for their commitment to quality and service, Leo Workwear has built long-standing relationships with customers who have relied on their products since the early days of the company. As a leader in the workwear industry, Leo Workwear is always looking to innovate and improve. With a strong focus on sustainable practices, they wanted to ensure that their customers could see the real impact of their product choices. To achieve this, Leo Workwear turned to Green Story to help communicate the environmental benefits of their EcoViz® range in a clear and engaging way.

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Challenge

Leo Workwear faced the challenge of effectively communicating the sustainability impact of their innovative EcoViz® range—high-visibility garments made from recycled or sustainably sourced fabrics. While they had made significant strides in producing eco-friendly clothing that meets ISO 20471 standards, they needed a reliable way to showcase these benefits to their customers in real-time. They wanted to highlight the reductions in CO2 emissions, energy consumption, waste diversion, and water use associated with choosing their products over traditional options.

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Solution

Leo Workwear partnered with Green Story to meticulously analyze the supply chains of over 100 EcoViz® garments, from fiber and yarn production to knitting, weaving, dyeing, finishing, cutting, sewing, shipping, and final delivery to warehouses. Using third-party verified Life Cycle Assessment (LCA) data in accordance with ISO 14040:2006 and ISO 14044:2006 standards, Green Story provided a detailed breakdown of the environmental savings achieved at each stage of production.

This verified data was then integrated into Leo Workwear's e-commerce platform, allowing customers to see the exact savings in CO2 emissions, energy use, waste diverted, and water conserved while shopping. By displaying these figures, Leo Workwear made it easier for customers to understand the positive impact they were making by choosing EcoViz® products.

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Enhanced Communication Strategy

With Green Story's data, Leo Workwear could communicate their sustainability efforts more effectively across multiple channels. The "Know Your Impact" data was prominently featured on their e-commerce site, allowing customers to view their savings in real-time. This initiative was further supported by Leo Workwear’s Sustainability Journal, which provided in-depth insights into the LCA results and the benefits of their EcoViz® range.

Additionally, Leo Workwear utilized Green Story’s data for their reporting with Positive Planet, showcasing the tangible environmental benefits of their products. This transparent and data-driven approach not only boosted customer confidence but also strengthened Leo Workwear’s reputation as a sustainable leader in the workwear market.

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"The data provided by Green Story has been a game-changer for us. It has allowed us to clearly communicate the real-world impact of our EcoViz® products to our customers and has been incredibly valuable in our reporting with Positive Planet." — Nick Bale, Marketing & Development Manager, Leo Workwear

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Outcomes

The collaboration with Green Story enabled Leo Workwear to:

Enhance Customer Engagement:

By providing clear, third-party verified data, Leo Workwear empowered its customers to make informed choices about their purchases, knowing the real impact of their decisions on the environment.

Strengthen Brand Credibility:

With validated LCA data and transparent communication, Leo Workwear built trust with its audience, reinforcing its position as a pioneer in sustainable workwear.

Support Strategic Reporting:

The detailed environmental data from Green Story helped Leo Workwear effectively report on their sustainability efforts, including their partnership with Positive Planet, and align with industry standards and expectations.

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"Our collaboration with Leo Workwear demonstrates how impactful data can be in driving sustainability goals. By providing transparent, verified insights, we have helped Leo communicate their environmental impact more effectively, making sustainability a core part of their customer experience." — Akhil Sivanandan, Co-Founder and CEO, Green Story

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Conclusion

Leo Workwear's partnership with Green Story highlights the power of effective communication in driving sustainability goals. By integrating third-party verified data into their e-commerce platform and sustainability reporting, Leo Workwear successfully showcased the environmental benefits of their EcoViz® range. This transparent approach has not only strengthened customer relationships but also positioned Leo Workwear as a forward-thinking leader committed to making a positive impact on the world.

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