Recorded sessions
Conversations with the people who actually know.
Our CSO Dr Kannan Muthu, and alongside him Verra, Textile Exchange, the UK Competition and Markets Authority, Plastic Bank, Everlane and the brands doing the work themselves. Panels and fireside chats, free to watch, no product demos in disguise.
The whole archive
Browse by subject.
These originally ran as named series, and a series name told you which campaign a session belonged to rather than what was in it. The names are still on each session page for anyone who remembers attending; the shelves below are arranged by subject instead.
Carbon & contributions
Cutting what you can, and dealing honestly with the rest.
- Sustainable Fashion: Turning the Tide Against Ocean Plastic with Green Story's Eco-ContributionPlastic Bank founder David Katz on turning collected ocean plastic into income, and how the eco-contribution works.
- Carbon Offsets & Beyond: Responsible Impact Contributions for Fashion BrandsThe methodology behind our offset portfolio: additionality, transparency, and why community involvement decides the project.
- The Fashion Industry’s Focus on Short-Lived Climate PollutantsTradewater's Jenny Morgan on refrigerants and methane, the fastest emissions to cut, and how to judge credit quality.
- Carbon Insetting Strategies for Fashion BrandsDr Muthu on insetting: finding the gaps with hot-spot analysis and LCA, and the dos and don'ts of cutting supply-chain carbon.
- Carbon Offsetting vs Insetting: Building Supply Chain Sustainability for Fashion BrandsWhere offsetting ends and insetting begins, with Dr Muthu and climate strategist Dr Mustafa Khan on choosing between them.
- Demystifying carbon offsetForbes' Amy Nguyen with Verra and Trove Research on how offsets are regulated, their limits, and whether emissions can truly be negated.
- Carbon Offsetting: The Next Step in your Sustainable JourneyBrands that launched carbon-neutral products explain why they did it, and what it changed for their customers.
- UN SDGs: Our Blueprint for the FutureUN SDG advocates and UNFCCC programme officers on how far behind the goals are, and where offsetting fits.
- Cultivating Carbon Free CommunitiesProject developers and community builders on what offset finance actually builds: forests, renewables, local livelihoods.
- Carbon Offsetting 101The plain explainer: how offsetting works, why it matters, and how to choose projects worth supporting.
Measurement & LCA
Getting a number for a product that will survive being checked.
- Data-Driven Sustainability: Mastering LCA for ImpactDr Muthu's hands-on session on putting LCA to work: what the method gives you, and where brands misread it.
- Green Story's Platform Launch : Fashion's path to data-driven sustainability excellenceCo-founder and CTO Navodit Babel introduces the platform: LCA, supplier traceability, and the communication layer over both.
- How to ensure accurate impact measurement of your products in compliance with anti-greenwashing legislationDr Muthu on measuring product impact to a standard that survives an anti-greenwashing challenge, and running LCAs at scale.
- The use and misuse of data and life cycle assessment (LCA) in fashionDr Muthu and Everlane's Katina Boutis on where fashion's sustainability data gets misused, and what LCA can and cannot settle.
- Seed to shelf: impact assessments, innovation and the future of impact data in fashionWhere LCA methodology has to go next if it is going to measure social impact as well as environmental.
- Assessing your product’s impact: A fireside chat with LCA pioneer Dr MuthuA one-to-one with Dr Muthu, author of 96 scientific books, on what measuring a product's impact actually involves.
Claims & communication
Saying what you have done without crossing into greenwashing.
- Communicating Transparency: Crafting Effective Sustainability Messaging for Enhanced Stakeholder Trust and Brand ReputationHow to write sustainability messaging that resonates and still holds up under scrutiny. Publishing an ESG report is not enough.
- Communicating Responsibly: Crafting Clear and Compelling Narratives for Effective Corporate Climate MessagingDr Alana James and Prof Anne Peirson-Smith of Northumbria on the barriers manufacturers hit: greenwashing and greenhushing both.
- Bridging the Gap: Effective Fashion and Sustainability CommunicationHow green marketing changed over a decade, what makes a claim authentic, and the internal shifts brands made to keep up.
- Sustainable fashion communication and green marketingSoorty, BAM, ARMEDANGELS and the Changing Markets Foundation on making green claims that comply with anti-greenwashing law.
Consumer demand
What shoppers say they want, what they buy, and the gap between.
- Earthletica Activewear: Bronte Campbell’s Journey from Olympic Gold to Sustainable FashionOlympic gold medallist Bronte Campbell on founding a sustainable activewear brand, and what building it actually cost.
- Sustainable Luxury Fashion in ChinaA fireside chat with Dominique Simard on what sustainable luxury means in the Chinese market.
- Conscious consumerism: Closing the Say-Do Gap in Sustainable FashionConsumers say they shop sustainably; under 10% do. What the gap is made of, and what a brand can do about it.
- Sustainability is for everyonePeople who live consciously on how they started, what was hard, and what kept them going.
Materials, design & circularity
What the product is made of, and where it goes afterwards.
- Environmental Challenges Faced By the Denim IndustryDr Muthu on denim's water, chemistry and carbon problems, with case studies and the technologies changing them.
- Closing the Loop in the Fashion IndustryWhy even sustainable fashion still runs on a linear model, and the circular solutions brands are testing against textile waste.
- Talking Circularity with Sustainable Fashion Brand, For DaysFor Days on running a take-back programme instead of take-make-dispose, and what that takes operationally.
- The Fashion Industry’s Impact on WaterA pair of jeans takes 3,781 litres. Water conservation experts and brands on changing that number.
Supply chain & traceability
Finding out who actually makes your product, tier by tier.
- Transparency in fashion: from talk to action with Mantis World, Coyuchi and Textile ExchangeMantis World, Coyuchi and Textile Exchange on supply-chain transparency: what it costs, and how to bring customers along.
- How brands leverage their supply chain and impact data for successBrands that quantified impact from seed to shelf, on how the data changed their sourcing, their products and their marketing.
Regulation & compliance
What the law, the retailer and the standards now require of you.
Short on purpose. Regulation is the one subject where a recording ages badly, so this is where the regulation papers and the live tracker do the work instead.
Sessions carry the month they were recorded so you can judge them. A few have been taken down rather than left up, mostly ones organised around regulatory deadlines that have since passed, where the advice is not dated so much as wrong.