How Sapphire Mills Launched Digital Product Passports with Green Story at Kingpins New York

Introduction

Sapphire Mills, a division of the Sapphire Group, is a leading textile processing company with a rich heritage dating back to 2003. As a regional powerhouse in dyeing and weaving, Sapphire Mills specializes in a diverse range of products, from woven processed fabrics to casual and workwear apparel. Known for their commitment to sustainability, Sapphire Mills continually seeks innovative ways to enhance transparency and communicate their environmental efforts to their customers. To achieve this, Sapphire Mills partnered with Green Story to showcase their new Digital Product Passport (DPP) at the prestigious Kingpins Show in New York.

‍

Challenge

Sapphire Mills aimed to introduce their Digital Product Passport, developed in partnership with Green Story, to a global audience at the Kingpins Show. The DPP allows each garment to have its own unique QR code, providing customers with easy access to detailed sustainability information. To effectively launch this innovation, Sapphire Mills needed a comprehensive content strategy that would highlight the sustainability of their products and maximize visibility during and after the event.

Solution

Green Story collaborated with Sapphire Mills to develop a robust content and communication strategy for their product launch at Kingpins. This included:

‍

Content Calendar and Shared Press Release: A carefully planned content calendar was created to coordinate all activities leading up to the event. Green Story and Sapphire Mills released a shared press release to announce their partnership and the introduction of the Digital Product Passport, ensuring consistent messaging across all platforms.

‍

Supplier Marketing Pack: To further amplify their message, Green Story provided Sapphire Mills with a complete supplier marketing pack. This pack contained ready-to-use blogs, email templates, LinkedIn posts, and a custom video tailored to showcase Sapphire Mills' sustainability initiatives. These materials were designed to help them effectively communicate their message to their audience.

‍

Event Material and Digital Presence: Green Story supported Sapphire Mills in developing marketing materials for the Kingpins Show, highlighting the sustainability angle of their products. Meanwhile, the Green Story team worked on uploading detailed product information to their platform to create the Digital Product Passports, ensuring that all data was accurate and accessible.

Training and Preparation: To prepare the Sapphire Mills team for their presentation at Kingpins, Green Story provided comprehensive training sessions on how to effectively communicate their sustainability story. This enabled the Sapphire Mills team to confidently discuss their sustainability efforts and the benefits of the Digital Product Passports with visitors at the event.

‍

Joint Webinar and Online Promotion: In addition to the Kingpins Show, Green Story and Sapphire Mills co-hosted a webinar, featuring discussions with key leaders from both companies. The webinar, hosted by Akhil Sivanandan, CEO of Green Story, and featuring Muhammad Irfan Siddique (Supply Chain Head) and Raffay Bin Rauf (Sustainability Head) from Sapphire Mills, explored their sustainability goals and the impact of Digital Product Passports. The content from this webinar was shared across YouTube and LinkedIn to reach a broader audience.

‍

Outcomes

The collaboration between Sapphire Mills and Green Story resulted in several key outcomes:

Successful Product Launch at Kingpins: The Digital Product Passport was successfully introduced at Kingpins, where it attracted significant attention and interest from attendees. The comprehensive training and preparation ensured that the Sapphire Mills team could effectively communicate the benefits of the DPP to a global audience.

Enhanced Digital and Social Media Presence: The shared press release, marketing pack, and digital content significantly boosted Sapphire Mills' online visibility. The joint webinar and content shared across YouTube and LinkedIn extended their reach, engaging both existing and potential customers.

Empowered Customer Communication: With the Digital Product Passport, Sapphire Mills enabled customers to access detailed sustainability information for each garment via a simple QR code scan. This transparency strengthened their brand reputation and reinforced their commitment to sustainable development.

‍

Conclusion

Sapphire Mills’ partnership with Green Story demonstrates the power of innovative communication strategies in driving sustainability goals. By showcasing the Digital Product Passport at Kingpins and leveraging a comprehensive content strategy, Sapphire Mills successfully highlighted the environmental benefits of their products and engaged a global audience. This collaboration not only elevated their sustainability profile but also positioned Sapphire Mills as a leader in transparency and innovation within the textile industry.

‍