Green Story Blog

News, educational content and thought leadership pieces at the intersection of fashion, sustainability and technology.

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Transforming Waste into Opportunity: How Plastic Credits Can Drive Change

Learn how plastic credits are transforming waste into opportunity by promoting recycling, waste collection, and a circular economy. Discover how Green Story helps businesses reduce their environmental footprint and drive meaningful change in the fight against plastic pollution.

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How AGI Denim Boosted Customer Interaction at Kingpins with Green Story’s Digital Product Passports

AGI Denim partnered with Green Story to showcase sustainability and transparency at the Kingpins Show using Digital Product Passports. By providing detailed environmental impact data via QR codes, AGI Denim enhanced customer engagement and positioned itself as a leader in responsible denim manufacturing.

Part 2: Bridging the Gap: Strategies for Aligning Product and Company Footprints in Fashion

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Part 1: Product vs. Company Footprints in Fashion: Understanding the Disconnect in Sustainable Manufacturing

Discover the importance of aligning product and company footprints in the fashion industry to achieve true sustainability. Understand the disconnect between these two approaches, the unintended consequences of misalignment, and why integrating both footprints is crucial for reducing environmental impact, complying with regulations, and building consumer trust. Explore the path to creating a holistic sustainability strategy that drives meaningful change and competitive advantage.

Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable Future

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Understanding Science-Based Targets Initiative (SBTi): A Comprehensive Guide for the Textile Industry

Explore the Science-Based Targets initiative (SBTi) and its role in guiding the textile industry toward sustainability. Learn why companies are adopting SBTs, the criteria for setting targets, and how aligning with global climate goals enhances reputation, drives innovation, and ensures regulatory compliance. Discover how the SBTi framework supports businesses in achieving a low-carbon future.

Offsetting with Purpose: The Role of LCA in Achieving Effective Product-Level Offsetting

Learn how fashion brands can enhance their offsetting strategies using Life Cycle Assessment (LCA). Discover the benefits of granular data for product-level offsetting, fostering community development, and achieving meaningful sustainability impact. Explore how Green Story's tools empower brands to make offsetting efforts more targeted, credible, and effective.

The Power of Transparency in Fashion: Driving Sustainable Growth and Strategic Success

Event Recap: Green Story's Inaugural LCA Talk in Tiruppur and Rajapalayam

Explore Green Story's insightful events in Tiruppur and Rajapalayam, where industry experts discussed sustainable fashion and the role of Life Cycle Assessment (LCA). Join the conversation on shaping a greener future for textiles.

Fabric Faceoff: Cork vs. Recycled Wool

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Impact Assessments: The Full Story with LCA expert, Dr. Muthu

Everything you need to know about quantifying your clothings impact from seed to shelf and the impact of your sustainable supply chain!

Using Data and Technology to Build Inclusive Supply Chains

Tune in as change-makers and innovators discuss the future of the LCA methodology and how we can improve to measure all forms of impact, not just environmental!

5 ways an LCA with Green Story can help your fashion brand

As part of our most recent webinar, we hosted top eco-fashion brands to discuss how conducting an LCA helped them grow their businesses!

Why Life Cycle Assessment (LCA) is Essential for Fashion Sustainability

Discover why Life Cycle Assessment (LCA) is essential for fashion sustainability. Learn how LCA helps brands measure their environmental impact, enhance credibility, ensure regulatory compliance, reduce costs, and drive sustainable product development. Explore how Green Story empowers fashion brands to leverage LCA for strategic growth and market differentiation.

The Reality of Greenwashing in the Fashion Industry: Challenges and Pathways to Genuine Sustainability

Explore the hidden impacts of fashion on the environment, the rise of greenwashing in the industry, and how consumers can distinguish genuine sustainability efforts from deceptive practices. Discover the role of certifications, innovations in sustainable materials, advancements in recycling technologies, and collaborative efforts shaping a more sustainable future for fashion.

Sustainability standards and certifications in the fashion industry

A wide variety of sustainability standards and certifications exist in the fashion industry. What are the most sought-after standards and certifications in sustainable fashion?

Lavinia Muth on carbon neutrality, sustainability reporting and communication

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

How to avoid greenwashing and boost your business sustainability

Greenwashing should be a must-not-have in fashion companies’ marketing strategies as it undermines their credibility, their sustainability efforts and overall, their profits.

Green marketing and greenwashing in sustainable fashion

There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion.

Transforming Waste into Opportunity: How Plastic Credits Can Drive Change

Learn how plastic credits are transforming waste into opportunity by promoting recycling, waste collection, and a circular economy. Discover how Green Story helps businesses reduce their environmental footprint and drive meaningful change in the fight against plastic pollution.

Key Trends and Terminology in Achieving Tangible Emissions Reduction

Learn about the key trends and terminology in achieving tangible emissions reduction, including carbon removal credits, Google’s $100 million initiative, additionality, credit retirement, and the role of renewable energy in driving sustainability. Discover how businesses can contribute to climate change mitigation with these impactful strategies.

Offsetting with Purpose: The Role of LCA in Achieving Effective Product-Level Offsetting

Learn how fashion brands can enhance their offsetting strategies using Life Cycle Assessment (LCA). Discover the benefits of granular data for product-level offsetting, fostering community development, and achieving meaningful sustainability impact. Explore how Green Story's tools empower brands to make offsetting efforts more targeted, credible, and effective.

Carbon offsetting 101: your doubts answered

What is a carbon offset? Why should we use carbon offsets? How are offset projects regulated? In this blog, you'll learn everything about carbon offsets.

Exploring the world of carbon offsetting with Simplizero Ecommerce

Get to grips with the need-to-know information on carbon offsetting and explore how Simplizero Ecommerce help brands understand their environmental impact.

Lavinia Muth on carbon neutrality, sustainability reporting and communication

Green claims should be easy to understand, credible and verifiable. We sat down with Lavinia Muth, a sustainability expert or provocateur to talk about carbon neutrality, sustainability reporting and communication.

How Leo Workwear Uses Verified Data to Showcase Sustainability with Green Story

Learn how Leo Workwear partnered with Green Story to showcase the environmental impact of their EcoViz® range, high-visibility garments made from recycled fabrics. Discover how third-party verified LCA data enhanced their customer engagement, strengthened brand credibility, and supported strategic sustainability reporting, positioning them as a leader in sustainable workwear.

How BAYO Offset 10,930 kg of CO2 with Green Story and Boosted Local Sustainability in Only 12 Months

Discover how BAYO, a Filipino fashion brand, partnered with Green Story to offset over 55,000 kg of CO2 emissions, supporting global projects like the Burgos Wind Farm in the Philippines. Learn how they are taking meaningful steps toward carbon neutrality while empowering local communities and promoting sustainability.

How AGI Denim Boosted Customer Interaction at Kingpins with Green Story’s Digital Product Passports

AGI Denim partnered with Green Story to showcase sustainability and transparency at the Kingpins Show using Digital Product Passports. By providing detailed environmental impact data via QR codes, AGI Denim enhanced customer engagement and positioned itself as a leader in responsible denim manufacturing.

Part 2: Bridging the Gap: Strategies for Aligning Product and Company Footprints in Fashion

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable Future

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Fabric Faceoff: Cork vs. Recycled Wool

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Transforming Fashion Sustainability: Green Story Now Accredited by SAC as Higg FEM Verifier

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

Part 2: Bridging the Gap: Strategies for Aligning Product and Company Footprints in Fashion

In Part 2 of our series on aligning product and company footprints in fashion, we explore actionable strategies to create a holistic sustainability approach. Discover how Life Cycle Assessment (LCA), cross-functional collaboration, and integrated data systems can help fashion brands reduce environmental impact, drive innovation, and meet regulatory demands. Learn how aligning product development with corporate sustainability goals leads to a unified and impactful strategy for the future of fashion.

Supply Chain Data Management: The Essential Pillar for Fashion’s Sustainable Future

Explore why supply chain data management is crucial for the future of fashion sustainability. Learn how brands can use data to build transparency, meet regulatory requirements, mitigate risks, and drive growth. Discover Green Story's approach to data management and our partnership with Sapphire Mills, showcasing how effective data strategies empower informed decisions and strengthen trust.

Fabric Faceoff: Cork vs. Recycled Wool

Time for Round 3 of our #fabricFaceoff. Tencel and Bamboo are already in the semi finals after beating linen and rPET.

Transforming Fashion Sustainability: Green Story Now Accredited by SAC as Higg FEM Verifier

Discover how Green Story's accreditation by the Sustainable Apparel Coalition as a verifier body for the Higg Index Facility Environmental Module (FEM) is helping fashion brands achieve their sustainability goals.

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