Sustainability Communications and Green Marketing
Green legislation’s impact on fashion
As environmental legislation catches up with sustainability claims and buzzwords, the fashion industry is busy changing the way it talks about sustainability and producer responsibility. As a matter of fact, the UK’s Competition and Markets Authority (CMA) recently published a Green Claims Code to help companies comply with consumer laws before it starts investigating industries for greenwashing cases early next year. We’re talking to experts in fashion, marketing and policy to dive into the implications of upcoming regulations and how the industry is evolving.