For kidswear and babywear

Answer every parent's question from the label.

Parents and retailers ask what a baby bodysuit is made of, where it was made and what it costs the planet. Green Story builds product footprints and digital product passports for kidswear and babywear, within your supply chain, reached from a QR code on the care label.

A 30-minute call. Bring one style and its supplier, and we show you the footprint and the passport it produces.

Trusted by 200+ brands, mills and manufacturers
  • Mantis World
  • L-Shop-Team
  • Stanley/Stella
  • PANGAIA
  • Pact
  • Next
  • Fruit of the Loom
  • Zalando
What parents and retailers ask

Parents read the label more closely than anyone.

Clothes for babies and children are bought with extra care: what the fabric is, whether it is certified for young skin, where it was made. Retailers ask the same questions on the parent's behalf, and EU passport rules will put the answers on a digital record.

The answers sit with your suppliers: the cotton farm, the spinner, the knitter and the factory. Green Story gathers them once, at the source, and publishes them from one record.

  • What is it made of, and is it certified?Parents scanning the label
  • Where was it made, and by whom?Retailer and marketplace due diligence
  • What is its footprint?Retailers, and EU passport rules
What you get

Every piece carries its own answers.

  1. 01

    A footprint for every style

    LCAs to ISO 14040/44 from your suppliers' and facilities' own data, so each bodysuit, tee and sleepsuit has its own footprint.

  2. 02

    The chain behind every piece

    Each garment traced from fibre to factory, so the passport names where the cotton was grown and where the piece was knitted and sewn.

  3. 03

    A passport on the care label

    A QR code on the label opens the footprint, the materials, the certificates and the care instructions, as on Babybugz by Mantis World.

  1. Your range
  2. Supplier data, verified
  3. Footprint and chain per style
  4. A passport on every label

Every question a parent asks, answered from one record.

In production

The kidswear brands already running it.

  • 100k+products assessed
  • 1,000+LCAs delivered
  • 40+unique fibres modelled
  • 35+manufacturing countries
“What Green Story have done for us is to help cement our position of leadership in terms of sustainability and business process. We're seeing more of our peers across the industry join us in embracing technology that enables greater transparency, which ultimately helps more end users to better understand where and how their clothes were made.”
Prama BhardwajCEO & Founder, at the time of the interview, Mantis World
“Green Story really helps our consumers along the journey of learning about sustainability and the difference we are making. And now that we have added the carbon neutral widgets, they have the transparency to see the projects and feel they're part of it.”
Jon JenningsChief Innovation Officer, PactRead the Pact story
How it starts

From one style to the whole range.

  1. 01

    Bring one style and its supplier

    On a 30-minute call, bring the piece parents ask about most and the factory that makes it.

  2. 02

    We build the data within your supply chain

    Our team gathers it with your suppliers, with the certificates behind each material, and checks it at the facility. Our specialists model and sign off every footprint.

  3. 03

    Put it on every label

    Publish a passport behind each QR code, use the figures in your web shop and for retailers, and extend the record across sizes and colourways.

Start with the piece parents ask about most.

Technology and people

One platform. The experts to get it right.

Babybugz by Mantis World, now part of L-SHOP-TEAM, shows it in practice: organic cotton certified to GOTS and to OEKO-TEX STANDARD 100 product class 1, a QR code on every garment label since 2020, and digital product passports on Green Story's platform, modelled to ISO 14040/44. Mantis World's Impact Calculator, built with Green Story, won Textile Exchange's Climate+ award in 2021.

Green Story combines a platform that collects and organises supplier data with specialists in textiles and life cycle assessment. The data is built within your supply chain, collected at the facilities that make each piece, with the source of every figure recorded.

  • Primary data first
  • Certificates on record
  • Expert-reviewed modelling
  • Signed-off results
Platform

One record per style

Raya AI turns supplier documents and certificates into structured records, and the product library holds every style with its sizes, colourways and the source of each figure.

People

Textile, data and LCA expertise

Specialists in textiles, chemistry and life cycle assessment validate the data, choose the method and sign off the findings.

Prof. Dr. Kannan Muthu, Chief Sustainability Officer, Green Story
253 peer-reviewed publications4,550 citations1,000+ LCAs delivered

Sustainability data at AI speed. Peace of mind by human design.

Explore digital product passports
Start with one style

Put the answers on every label.