The intelligence layer for global fashion.
We turn scattered product and supply-chain data into infrastructure brands and suppliers can decide on: an AI-first platform, and named experts led by a published chief scientist.
- 2015 founded
- 200+ companies
- 35+ countries
- 4 offices
Here is what we are for.
- Mission
- Transforming supply chain data into trusted sustainability insights for the global fashion industry, and helping them act on it.
- Vision
- Empower 1 billion consumers to know their real impact.
Sustainability data at AI speed. Peace of mind by human design.
The AI is the speed. The people are the confidence. That is still only a claim, so here is where to test it.
- 01
253 peer-reviewed publications
- 02
Someone goes to the facility
- 03
Ten years of industry firsts
None of these audiences is an afterthought.
A brand needs a figure, a supplier is tired of answering the same questionnaire eleven times, and a programme runs across a whole community of factories. Each gets its own console.
- Brand ConsoleSee the journey, measure the footprint, tell the story. The audience the homepage is written for.
- Supplier ConsoleAnswer every buyer once, and control what each partner is allowed to see.
- Partner ConsoleRun programmes across a whole supplier community, and report to the funder behind them.
A decade of data precision, and a habit of going first.
Most of it had no precedent, so there was nothing to copy and the method had to hold up from the start.
- 10 yearsof textile data, not general-purpose dataTextile-specific expertise, which is what lets an assessment go past assumptions and into a real facility.
- 1,000+LCAs deliveredAcross 40+ unique fibres and 35+ manufacturing countries, into a proprietary database of 6,000+ data points.
- 95%less of your team’s timeA guided transformation rather than a tool handover, with a 20×+ return on what it costs.
- World’s firstLCA on 3D weavingLooked at demand-based manufacturing and proved that producing on demand saves resources.
- World’s firstLCA on regenerative organic cotton farmingIn West Africa, and it established the basis for sourcing that cotton at scale for a major European retailer.
- World’s firstCommercial rental LCAA category-level analysis of rental impact for a pioneering rental company, used to set its long-term strategy.
- EU’s firstLCA across multiple circular business modelsBuilt for a platform, and it laid the basis for that platform’s circularity and resale strategy.
- India’s firstLCA on textile-to-textile recycling modelsSeven key facilities across India, to inform investment in the Indian circular ecosystem.
- PioneeringLCAs on re-use and resaleQuantified the savings from re-use, and were used in the client’s SEC filing and its resale market and consumer trend reports.
- PioneeringLCA in MoroccoExplored what happens when textile-to-textile recycling scales up, and formed the basis for investment across the MENA region.
- First of its kindProduct carbon footprinting roadmap for IndiaFootprinting at scale, as a route to the country’s net-zero pathway.
- Investment caseThe UK’s circular textiles ecosystemBuilt the quantitative environmental basis for investment, including advanced textile sorting facilities.
- Investment caseRecycling hubs in the USAAn in-depth LCA on thermo-mechanical and chemical recycling, which proved the benefits of scaling those investments.
Two of these were done for brands whose names we have left out. A public claim about another company’s strategy is that company’s to make, not ours.
We do not do this on our own.
- IBMGlobal technology partnership
- FARFETCH Platform SolutionsImpact data in a luxury commerce suite
- Denim DealStrategic data and technology partner
- World CollectiveFabric-level DPP pilot, with Denim Deal
- Cascale (formerly the Sustainable Apparel Coalition)Approved Higg FEM verifier body
- The Climate PledgeSignatory: net zero by 2040
- 4ImpactLead investor
- Tiruppur Exporters AssociationJoint white paper on Tiruppur
Awards
- 2026 Traceability and Tech Champion · Eco-Stitch
- 2026 Climate Intelligence & Transparency Award · IFBEC
- 2024 Sustainable Tech of the Year · Sustainable NXT
In other people’s words.
Posts, comments and mentions from brands, suppliers and partners, unedited and uncropped.
Not one of these is ours. Every tile is somebody else’s post or article, and each links out to its source so you can read it where it was published. Nothing here was written by Green Story: a post praising us that we wrote ourselves would be a fabricated testimonial, which is the one thing this site will not ship.
Also written about us
- just-style · World Collective, Denim Deal, and Green Story launch textile DPP pilot (opens in a new tab)
Covers the textile-level Digital Product Passport pilot launched jointly by World Collective, Denim Deal and Green Story.
- Mexico Business News · Fundamentally, Green Story Team Up on LATAM Apparel Traceability (opens in a new tab)
Reports Fundamentally partnering with Green Story to bring sustainability tooling and traceability to apparel producers across Latin America.
- Sourcing JournalAGI Denim Teams With Green Story for Digital Product Passports (opens in a new tab)
Reports AGI Denim adopting Green Story for life-cycle assessments and QR-accessed Digital Product Passports across its products.
- Innovation in TextilesAEPC and Green Story launch DPPs at Bharat-Tex (opens in a new tab)
Reports 25 Indian garment manufacturers showing QR-accessible Digital Product Passports at Bharat-Tex, from a pilot between AEPC and Green Story.
Offices chosen to be near the factories.
Data assurance is not a remote job. Being in the same time zone as a mill is what makes a supplier answer the phone, and being in the room is what turns a self-reported number into a verified one.
- UtrechtHeadquarters
- TorontoNorth America
- NagpurData and engineering
- Hong KongAsia, and the published method
Our methodology isn’t borrowed. It’s published.
A team of PhD-level specialists in life-cycle assessment, policy and chemical assessment, led by a chief sustainability officer whose work you can look up without asking us for it. Behind them, an advisory group whose members have run these problems from the other side: in fibre, in manufacturing, in circularity and in development finance.
We are not a certification body, and a Green Story figure is not a certificate. We do not audit your accounts, we do not sell absolution, and we will not tell you a product is sustainable. We will tell you what it costs, how we know, and where the number is weakest.
The questions people ask first.
What is Green Story?
Green Story is a sustainability data company for the global fashion industry. It turns scattered product and supply-chain data into life-cycle assessments, digital product passports, ecoscores and compliance-ready reporting, combining an AI-first platform with named experts led by a published chief scientist.
The company was founded in 2015 and works with more than 200 companies across 35+ countries, from billion-dollar household names to companies on the cutting edge of sustainable innovation.
Is Green Story software or a consultancy?
Both, and deliberately. Green Story runs an AI platform that collects, traces and computes the data, and a team of PhD-level specialists who visit facilities, review the models and sign the results. The platform is what makes it fast; the people are what make it defensible.
A named analyst is embedded in your team, and the specialists reading your bill of materials have read a few thousand others. Neither half is sold without the other.
When was Green Story founded, and where is it based?
Green Story was founded in 2015 and is headquartered in Utrecht, in the Netherlands. It has three further offices: Toronto for North America, Nagpur for data and engineering, and Hong Kong, where the published life-cycle method is developed.