May 2021 Spring Updates

Our New, Fresh, Spring Update

You may have noticed things look a little different for our carbon offsetting solution. After some spring cleaning, we said out with the old and brought in fresh features and redesigns based on your suggestions. From a more minimal design and fresh look to new customization options, we think you’ll love the update.

In this blog, we’re going to be taking a deeper look at each new element to give you a sense of what’s different and how you can use our tools for the best outcomes. Make sure you read to the end for a peek at what’s to come. Let’s dive in.

New Features

Carbon Neutral Order Email

Every time a customer purchases a product from you, they have a positive environmental impact. To help show this, our Carbon Neutral Order Email details everything about the environmental implications of their order, provides project details, and more. Now, this email can be adapted to send as your brand after they receive their initial order confirmation. You can now also send emails in your preferred languages and send emails in multiple languages if you have stores in different countries. All you have to do is get in touch and we can set this up for you.

GDPR Compatibility in Europe

GreenStory has complete GDPR compatibility for all European stores. You can decide whether carbon neutral emails are considered transactional emails or marketing emails and accordingly, emails can be sent based on customer marketing email opt-in status. 

Through SimpliZero, our carbon-offsetting initiative, customers can now see their cumulative offsets to date. In the Carbon Neutral Order Email (see below), they can click to create a profile that will log their purchases. This means that every time they make a carbon neutral purchase, it will be added to their SimpliZero profile, and their total offset contributions will be automatically calculated. This is a great way to show customers their individual environmental contributions when shopping from sustainable brands.

Updated Brand Summary Page

Your hard work doesn’t go unnoticed! Showcase your wins with our updated brand summary page. Embed our ultra minimal lightbox, or set it up as its own page. You can now also display sustainability achievements on this page by unlocking badges for key environmental milestones.

Individual Contributions

Through SimpliZero, our carbon-offsetting initiative, customers can now see their cumulative offsets to date. In the Carbon Neutral Order Email (see below), they can click to create a profile that will log their purchases. This means that every time they make a carbon neutral purchase, it will be added to their SimpliZero profile, and their total offset contributions will be automatically calculated. This is a great way to show customers their individual environmental contributions when shopping from sustainable brands.

Redesign updates

Minimal, modern brand assets

We wanted to spruce things up a little. All consumer-facing brand assets now have a minimal, clean design to fit seamlessly onto your brand’s website. You can also customize font-family, accent colours, and access multilingual options.

Customized carbon neutral order email

The Carbon Neutral Order Detail email can now be customized with your brand colours, font, and copy. We have several exciting templates available to choose from.

Redesigned product page

The Carbon Neutral Order Detail email can now be customized with your brand colours, font, and copy. We have several exciting templates available to choose from.

Video integration

We’ve added videos for bite-sized lessons explaining key environmental terms across all carbon offsetting assets. They help take complex concepts like carbon neutrality and offsetting and make them more digestible for your community.

Upcoming

If you’re excited about this last update, stay tuned for our next one. It just keeps getting better and better. Here’s what you can look forward to:

• Your business will soon be able to offset wholesale/B2B orders with SimpliZero interface
• Open APIs for full flexibility on content integration on your pages
• Create carbon-neutral teams in your company with upcoming employee offsets
• You will see self-serve features where you can directly tailor customer emails and lightbox features. You will be able to self-adjust copy, layout, colours, and fonts to unify branding across all touchpoints

Take a look around these new features to see them in action. If any questions or feedback come up along the way, please reach out! We’re always happy to hear from you.

About Green Story – Green Story was founded with the vision of getting every consumer in the world to ask, “what’s my impact?” before they make a purchase. By using credible data, an advanced technology platform and easy to understand visuals, Green Story transforms the customer experience every step of the way by showing the positive impact a consumer can make by choosing green products. The company works with over 80 brands in 15 countries to calculate and show their impact to millions of consumers worldwide. For more information, visit the Green Story website at www.greenstory.ca.