Our vision is to empower 1 billion consumers to know their impact and make choices that are better for the planet and the generations to come.

We do so by partnering with leading fashion brands that want to achieve a more sustainable way of doing business.


across 15 countries

Team members

across 3 countries

Supply chains analysed

across 35+ countries

Meet our team

Akhil photo

Akhil Sivanandan

President and CCO

Navodit photo

Navodit Babel


Seb photo

Seb Vivacqua

Director of Sales

Alia Gerar photo

Alia Gerar

Chief of Staff & Director of Special Projects


Our Values

search icon

Be resourceful

Always have a problem-solving mindset

ribbon icon

Customer delight

Deliver exceptional customer experience at every touchpoint

shield icon


Care about community and environment

community icon

Be supportive

Support and care for each other through mentorship and recognition

innovation icon


Work efficiently in a hybrid and remote work environment

excellence icon

Strive for excellence

Have a mindset to constantly improve and fail better

Our Partners

WWF logo
Collider logo
SGT Textile quality expert logo
Sea trees logos
Ryerson university logo
PLG logo
Sphera logo
Fashion united logo
cerqular logo
Textile exchange logo

Want to join the Green Story team and become part of the journey?